Academic Resources - American Marketing Association

Updated or New ARContent:

Thought Leadership (24 Mar) AMA Sponsors Conference on Retail Experience
A New ARC (14 Jan) Complete Makeover Is On the Way for the ARC Web Site
JMR Awards (24 Dec) 2008 Paul E. Green and William F. O'Dell Award Winners
New Definition (24 Dec) The AMA Board Introduces a New Definition of Marketing
JM AWards (17 Dec) Richard L. Oliver wins the Sheth Foundation/J of Mar Award

FAQs, Features and ARColumns:

ARConferences: Master List to all AMA Conferences Whether Past, Present or Future
Electronic Access: How Subscribers Can Access PDF Versions of AMA Journals
The Part the Editor Writes: (May/June) Tips for Better Classroom PPT Presentations

Latest ARCticles in AMA Journals:

Journal of Marketing: 72(1)
J Marketing Research: 45(1)
J Pub Policy & Marketing: 26(2)
J International Marketing: 16(1)

Track Recent ARChanges, Navigate using the Site ARChart, or Browse arc content areas
Drill-Down through the Career, Community (or Connections), Research, Service, Teaching, Etc categories

Career

Here professors and students can find information on jobs, degrees and opportunities.
Academic Placement	PhD Awards	Undergrads
International Careers	PhD Consortia	More....

Community (Connections)

Stay connected to the academic community; physically and virtually.
Academic Council	Conferences	SIGs
AMA Newsletters	ELMAR	More...

Research

Outlets, data, and software tools to keep you publishing rather than perishing.
Bibliographies	Journals	Funding
TOC Digests	Software	More...

Service

Service provides many ways to raise your involvement in the profession.
AMA Foundation	ARC Helpers	Tips
On Reviewing	Charities	More....

Teaching

In this section there are pedagogical resources to help you with your courses.
Webcasts	Syllabi	Tips
Simulations	Cases	More....

Etc

Lots of additional pages almost all of which are serious.
Marketing Power	Ethics	History
Marketing and Art	Humor	More....

arc content areas: b2b, cb, direct, distribution, ecommerce, entrepreneurship, global, management, methods, product, promotion, relationships, retailing, sales, sectors, services, society, sports, strategy, tourism

What: The ARC (Academic Resource Center) is this Web site, a part of the overall AMA site.
Who: The ARC is published by the Academic Division of the American Marketing Association.
How: The ARC Editor is Charles Hofacker, wonderfully assisted by many helpful ARC types.
Help: There are very many interesting roles on the ARC. Find that pioneer career advantage.
Contact: Send comments, suggestions, contributions, complaints or poetry to arc@ama.org.