Community

Teaching resources for marketing educators and doctoral students

• Syllabi - The ARC syllabus collection at the undergraduate, graduate and Ph. D. levels.
• Course Materials - A master list of course materials of various sorts, organized by topic.
• Cases - Information about the case method in general, and cases for specific courses.
• Assignments - Index to ARClass exercises, homework and other types of assignments.
• Textbooks - Compilations of textbooks with some recommendations for several courses.
• Multimedia and Webcasts - Streaming audio, video and other formats for the class use.
• Software and Simulations - List of games, simulations and other classroom software. 
• Contests and Competitions - Exercises where your students compete against the world.
• Tips - Helpful advice from teaching in general, to using blogs and group projects in class.
• PowerPoint - Hints, tips and advice on using this now ubiquitous classroom lecture tool.
• Plagiarism - Ways of fighting the scourge of cheating including articles, sites, and advice.
• Current Events -  Sources for teachable news stories which you can mine for classes.
• Curriculum and Assessment - A set of tools and pointers for the marketing curriculum.
• Rate the Professor - Some sites where college students rate the teachers, and vice versa.
• Marketing Education Journals - A list of academic journals whose focus is education.
• Marketing Educator Online Archive -  The MEO preceded the ARC - AMA Members Only.
• Archive of Marketing Education - Articles on pedagogy in marketing - AMA Members Only