ARC: Teaching: News: Product and Price Management
areas: product: teachable news
News stories on product development or management, or pricing:
- BrandWeek - Well known outlet for information on branding, brand marketing and strategy
- Marketing News - Stories collected by South-Western on branding, packaging and labeling.
- Marketing News - South-Western collected stories on pricing concepts and price setting.
- Marketing News - South-Western's news stories covering product development and PLC.
The ARC is looking for news spotters - find a "teachable" story, bring it to our attention by emailing arc@ama.org.