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Global Marketing Multimedia Materials 

ARC: Teaching: Media: Global Marketing

Little Up Arrowareas: global: teaching

ARContribution by Rex T. Moody and Michael Goldman

Some ideas and specific links for videos that could be used in a Global or International Marketing course:

  • CK Prahalad’s case videos from his Bottom of the Pyramid book [Google Search]
  • CNBC program on Wal-Mart's expansion into China
  • A 60 Minutes broadcast on mass counterfeiting of products in China
  • Breaking Through - A Video by the Grameen Foundation on business in the developing world
  • The World Is Flat - by Thomas L. Friedman, a presentation recorded at MIT
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