ARC: Teaching: Media: Measuring CLV
areas: relationships: teaching
ISBM Webinar: Measuring Customer Lifetime Value with Marketing Engineering for Excel (MEXL)
Dr. Arnaud De Bruyn
Assistant Professor of Marketing, ESSEC Business School
Associate Research Program Director, ISBM
http://www.bostonconferencing.net/index.php?option=com_content&task=view&id=347&Itemid=148