Consumer Behavior

ARC: Teaching: Media: CB

areas: cb: teaching

Contributions by David Mick

Videos and Movies

People Like Us (PBS): Consumption and social class groups in America
Ghost World: Lack of choice in the marketplace, homogenization of society, kitsch, high social value attached to goods
Goodbye Lenin: The aftermath of the fall of the Berlin Wall, and how consumer goods can shape society
Bad Santa: Gift giving and commercialism
The Hucksters: Cognitive learning versus cognitive response perspective on persuasion
Tin Men: Selling orientation versus consumer orientation
Pretty Woman: Social class distinctions
My Big Fat Greek Wedding: Rituals, subculture, and cross-culture influences on consumer behavior
Out of Africa: Symbolism of consumer products and consumption behavior; how products serve and enhance the plot, characterizations, themes, etc.
Crazy People: about advertising appeals
Falling Down: especially the section on Wammy Burgers and the theme of "the customer is always right"
Power Trip, regarding the mentality of consumers in planned economies as they make the transition to market economies
Psychology and Behavioral Economics - A 2004 presentation by Daniel Kahneman
The Zimbardo Tapes - Part of the Discovering Psychology Series produced by the APA and WGBH

Television Programs

Curb Your Enthusiasm, “Wandering Bear” Season 4, Episode 38: Brand community
Beverly Hillbillies: Social class distinctions
Third Rock from the Sun: Participant observer culture studies
MacGyver: Creative problem solving
Persuaders (PBS Frontline): The ties between psychology and influencing the consumer
Dr. Phil (various episodes): Various clips on consumption, status, compulsive buying, overconsumption, etc.

Community