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areas: product: teaching

ARContribution by Tom A. Buckles, Gary H. Kritz and Peter J. LaPlaca

Please send additions or corrections to arc@ama.org.

Books and Class Materials:

• Cooper, Robert G. (2001), Winning at New Products, 3rd Edition, Perseus Publishing, ISBN 0738204633, [Amazon]
• Harvard Business Review on Innovation, Harvard Business School Press [Publisher's Site].
• Sudharshan, Devanathan (2003), Market Thinker Software, ISBN 9780131400825 [Publisher's Site].

Article Bibliography:

Adler, Paul S., Avi Mandelbaum, Vien Nguyen, and Elizabeth Schwerer, "Getting the Most out of Your Product Development Process", Harvard Business Review, March-April 1996

Paul Adler et al, "Getting the Most out of Your Product Development Process, HBR M-A- 1996

Anderson, Philip; Tushman, Michael L., "Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change," Administrative Science Quarterly v35, n4 (Dec 1990):604-633.

Bass, Frank M. A New Product Growth Model for Consumer Durables, Management Science,15[5], 1969, January. pp.215-227.

Bessant and Francis, Implementing the new product development process, Technovation 17(4):189-197, 1996. On implementation...a great article that summarizes best practices

Booz, Allen, and Hamilton (1982). New Product Managment for the 1980s.
 
Brown, Shona and Kathleen M. Eisenhardt (1995), "Product Development: Past Research, Present Findings, and Future Directions," Academy of Management Review, v. 20(2), pp. 343-378.

Burgelman, Robert A. (1983) "A Process Model of Internal Corporate Venturing in the Diversified Major Firm," Administrative Science Quarterly, 28 (2), 223-244.

Burns and Stalker (1961), The Management of Innovation.

Burt & Soukup, Purchasing's Role in NPD", HBR S-O 1985

Calantone, Roger, J. and Anthony di Benedetto. "An Integrative Model of the New Product Development Process: An Empirical Validation." Journal of Product Innovation Management 5(3): 201-215 (September 1988).

Chandler, Alfred D., Scope and Scale: The Dynamics of Industrial Capitalism, Cambridge, Belknap/Harvard University Press, Cambridge, MA, 1990.

Christensen, Clayton, (1997) The Innovator's Dilemma, HBS Press.

Cooper, Robert G., "Winning at New Products: Accelerating the Process Idea from Idea to Launch", Addison-Wesley, Reading, MA, 1993.

Cooper, R. G. and E. J. Kleinschmidt, An Investigation into the new product process: Steps, deficiencies and impact. Journal of Product Innovation Management 3:71-85 (1986).

Day, G. The capabilities of market-driven organizations. Journal of Marketing 58:37-52 (1994).

Dimancescu, Don, and Kemp Dwenger, "World-Class New Product Development: Benchmarking Best Practices of Agile Manufacturing", paper presented at AMACOM, New York, NY, 1996.

Dougherty, Deborah, and Cynthia Hardy, "Sustained Product Innovation in Large, Mature Organizations: Overcoming Innovation-to-Organization Problems," Academy of Management Journal, 39(5), 1120-1153.

Drazin, Robert; Schoonhoven, Claudia Bird., "Community, population, and organization effects on innovation: A multilevel perspective," Academy of Management Journal v39, n5 (Oct 1996):1065-1083.

Golder, Peter N. and Gerard J. Tellis (1997), "Will It Ever Fly? Modeling The Growth of New Consumer Durables," Marketing Science, 16, 3, 256-270.

Golder, Peter and Gerard J. Tellis (1993), "Pioneering Advantage: Marketing Fact or Marketing Legend," Journal of Marketing Research, 30 (May), 158-170.

Green, Paul E., and Wind, Yoram.New Way to Measure Consumers Judgments, Harvard Business Review 53 (1975), pp.107-15 (a conjoint classic)

Hart, Susan (ed.)(1996) New Product Development: A reader. Dryden Press, London. ISBN 0 03 099009 2.

Henderson, Rebecca M. and Kim B. Clark (1990), "Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms," Administrative Science Quarterly, 35 (March), 9-30

Jenkins, S. "Managing the product development process" Int'l J Technology Management, Vol 3 No.4 1997.

Kleinschmidt, Elka J. and Robert G. Cooper, "The Impact of Product Marketing in New Product Development", Journal of Product Innovation Management, 8:240-251, 1991.

Kodam, Fumio (1995), Emerging Patterns of Innovation, Boston, MA: Harvard Business School Press.

Lynn, G, J. Morone and A. Paulson, "Marketing Discontinuous Innovation: The Probe and Learn Process." California Management Review, 38 (3): 8-37, Spring 1996.

Lynn, G. (1998) "New Team Learning," California Management Review, 40 (1):74-93.

Mahajan, Vijay; Muller, Eitan, and Bass, Frank M. "New Product Diffusion Models in Marketing: A Review and Directions for Research" Journal of Marketing,54 [1], 1990 [January] pp.1-26.

McGrath, Michael E. (1995), Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits, Burr Ridge, IL: IRWIN.

Meyer, Marc H. and James M. Utterback (1993), "The Product Family and the Dynamics of Core Capability," Sloan Management Review, Spring, 29-47.

Millson, M. R. , S. P. Raj and D. Wilemon, "A Survey of Major Approaches for Accelerating New Product Development," Journal of Product Innovation Management, vol. 9, no. 1, pp. 53-69 (1992).

Montoya-Weiss, Mitzi M; Calantone, Roger. "Determinants of new product performance: A review and meta-analysis." Journal of Product Innovation Management v11, n5 (Nov 1994):397-417.

Norton, John A. and Frank M. Bass (1987), "Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products," Management Science, 33 (September), 1069-1086.

Olson. E.  et al., "Organizing for Effective New Product Development...", J of Marketing 59:48-62, Jan 1995

Page, A.L., Establishing Crucial New Product Norms, JPIM 1993:10:273-290

Poolton, Jenny, and Ian Barclay, "New Product Development From Past Research to Future Applications", Industrial Marketing Management, 27:197-212, 1998

Pringle, Lew , first issue of Marketing Science.

Strategic Management Journal: special issue: Technological Transformation and the new competitive landscape, 1995, 16 (Summer) several interesting articles included

T.S. Robertson, "How to Reduce Market Penetration Cycle Time", Sloan Management Review, p.87-96 Fall 1993

Sanchez, Ron and D. Sudharshan (1993), "Real-Time Market Research: Learning-by-doing in the Development of New Products," Marketing Intelligence and Planning, 11 (August), 29-38.

Suarez, Fernando F; Utterback, James M. "Dominant designs and the survival of firms," Strategic Management Journal v16, n6 (Sep 1995):415-430.

Takeuchi, H., and I. Nonaka, "The new new product development game," Harvard Business Review, pp. 137-146, January-February 1986.

Tellis, Gerard J., and Crawford, Merle C. "An Evolutionary Approach to Product Growth Theory" Journal of Marketing (1981), 45 [Fall], pp.125-132.

Utterback, James M. (1994), Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change, Boston, MA: Harvard Business School Press.

Van de Ven, Andrew H. "Central Problems in the Management of Innovation" Management Science v32, n5 (May 1986):590-607.

Von Hippel, Eric (1986), "Lead Users: A Source of Novel Product Concepts," Management Science, 32, 7 (July), 791-805.

Wheelwright, Steven C. and Kim B. Clark (1992), Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality, New York: The Free Press.

Competing in the age of digital convergence (1997), edited by David B.Yoffie, Harvard Business School Press -- several interesting articles included.