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Marketing Educator Online Spring 2003 

ARC: Teaching: MEO: Spring 2003

Spring, 2003

Perceived Risk in College Courses
Perceived Risk and Segmentation Variables in Traditional vs. Non-Traditional College Courses: An Exploratory Analysis, by James L. Thomas and Brent J. Cunningham

Professional Education and Moral Development
An Investigation of the Links between Professional Education, Salesforce Socialization and Cognitive Moral Development of Salespeople by George Izzo and Scott Vitell

Dialog
Couldn’t You At Least Throw Us a Lifeline?, by Deborah Skinner

Cases
McDonald’s Hello Kitty Promotion by Swee Hoon Ang and Robin Teck Joo Yeo

Response to Cse
A Response to the Hello Kitty Promotion by Taci Warrington

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