Community

Related ARContent:

• There are teaching oriented readings lists under Course Materials 
• Bibliographical software and templates are under Research Software
• There are often lists of references in the section on Marketing Theories
• There is an exhaustive list of Marketing Journals 

Have a bibliography on your hard drive?  Care to Share? 

General Marketing Bibliographies

• DocSIG Suggested Readings - Click on Reading Lists on the blue nav bar
• McAlister, Bolton and Rizley (2006) - Essential Readings in Marketing Book
• The Sages Speak - 12 Essays from JPP&M, 2005, 24(1).  Full text access

Bibliographies for Specific Areas or Topics

• Advertising Bibliography - From the University of Texas Advertising site. 
• Brand Personality - Compiled by Karsten Kilian from an ELMAR lit request.
• Brand Management Book Reviews - From JM and JMR book review editors
• Brands and Branding - From syllabus readings lists via an ELMAR request.
• Business Ethics - CSR-Literature.net online bibliography in business ethics.
• CB Seminar Reading Lists - By Rajiv Vaidyanathan, from the ACR Web site. 
• Department Stores and Retailing - Historical citations by Robert D. Tamilia.
• Electronic Marketing - Citation lists from the AIS and from Charles Hofacker.
• Entrepreneurship - Reading list from Marketing and Entrepreneurship SIG.
• Loyalty and Commitment - By Xiang (Robert) Li with help from ELMAR readers.
• Marketing Metrics - Books, articles and other teaching materials as well.
• Methods - A variety of books on various research methods, reviewed in JMR.
• Mobile Business - M-lit is an online bibliographical database on m-commerce.
• Movie Marketing - Intro lit by Thorsten Hennig-Thurau and Victor Henning 
• Neuroscience - Slides, readings on how neuroscience can inform CB research.
• International Marketing - Books on IM that have been reviewed in JM, JMR.
• International Marketing - Set of readings compiled by the AMA Global SIG.
• International Retailing - On the internationalization of retailing by Hasan Gilani.
• Quantitative Books - Free access is available to these books for the PhD level.
• Retail Corporate Branding - By Hasan Gilani with member and open versions.
• Social Network Analysis - Networks in marketing theory by Jennifer Chandler.
• Structural Equation Modeling Reference List - Compiled by Jason Newsom.
• Survey Research - An annotated bibliography compiled by Betty C. Jung.