ARC: Connections: SIGs: Marketing Strategy
areas: strategy: sig
Welcome to the home page of the Marketing Strategy Special Interest Group of the AMA. We are a group of individuals, primarily faculty and Ph.D. students, interested in examining firm-level strategy issues in marketing
The goal of this Web site is to communicate and house information of relevance to the field. We seek to further the field of marketing strategy research by strengthening the community of scholars involved in the field as well as by attracting bright new scholars to it.
Venky Shankar (Chair): vshankar@mays.tamu.edu
Satish Jayachandran (VP of Communications): satish@moore.sc.edu
We would really like to hear from you with any suggestions you might have for enhancing this Web site, the SIG newsletter, or any of our SIG activities. Please email us your thoughts.
News and Updates
SIG Background Information