ARC: Connections: Conferences: Winter 2008: High Impact Sessions
Contribution by Abdullah Al-Jafari, Garrett Coble, Kevin J. Cumiskey, Amjad Abu ElSamen, David Gilliam, Fernando Jimenez, James Loveland, Mayoor Mohan, Kristin Scott and Rand Wergin
Related ARContent: Conference Proceedings
In the recent tradition, talented Ph. D. students serve as academic journalists at high impact sessions during AMA cpmferemces. Their reports, summarized by Tom J. Brown, appear below:
- 1.2 Marketing Research, Technology, and Innovation (Special Session)
Innovation, Product Development and Diffusion I
Session Summary Writer: Abdullah Al-Jafari, Oklahoma State University
- 1.3 Branding and Marketing Communications (Special Session)
Emerging Perspectives on Consumer Identification
Session Summary Writer: Fernando Jimenez, Oklahoma State University
- 1.5 Marketing Research, Technology, and Innovation (Special Session)
Multilevel Approaches to Data Analysis and Growth Modeling
Session Summary Writer: Amjad Abu ElSamen; Oklahoma State University
- 1.6 Marketing and Society (Special Session)
Marketing's Contributions to Disaster Management
Session Summary Writer: Garrett Coble, Oklahoma State University
- 1.7 Marketing Management, Strategy, and Channels (Special Session)
As Time Goes By: Dynamic Capabilities, Marketing Strategy, and Performance
Session Summary Writer: James Loveland, Arizona State University
- 2.1 Selling and Sales Management SIG (Special Session)
Sales Curriculum in the 21st Century-What are we doing? Where are we going?
Session Summary Writer: David Gilliam, Oklahoma State University
- 2.2 Marketing Research, Technology, and Innovation (Special Session)
Innovation, Product Development, and Diffusion II
Session Summary Writer: Kevin J. Cumiskey; Oklahoma State University
- 2.5 Interorganizational SIG (Special Session)
Fairness and Justice in Interorganizational Relationships
Session Summary Writer: James Loveland, Arizona State University
- 3.2 Marketing Management, Strategy, and Channels (Special Session)
Methodological Issues in Marketing Management Research: Perspectives from Authors and Editors
Session Summary Writer: Rand Wergin, Oklahoma State University
- 3.3 Global Marketing
International Marketing of Services
Session Summary Writer: James Loveland, Arizona State University
- 3.6 Sales and Relationship Marketing (Special Session)
Consequences of Customer Relationships and Partnerships for Marketing Knowledge and Decisions
Session Summary Writer: Kristin Scott, Oklahoma State University
- 4.2 Consumer Psychology and Behavior (Special Session)
A Multinational Examination of Customer-Company Identification
Session Summary Writer: Abdullah Al-Jafari, Oklahoma State University
- 4.6 Marketing Management, Strategy, and Channels (Special Session)
Integrating Service-Dominant Logic and Consumer Culture Theory for Strategic Insight
Session Summary Writer: Garrett Coble, Oklahoma State University
- 4.7 Services Marketing and Management (Special Session)
A Deeper Look at the Traits of Service Employees: New Insights and Research Approaches
Session Summary Writer: Rand Wergin, Oklahoma State University
- 5.2 Marketing and Society (Special Session)
An Update on Current Issues and Research on Obesity: What Do Consumers Really Know and Can They Use Nutrition Information?
Session Summary Writer: Rand Wergin, Oklahoma State University
- 6.2 Branding and Marketing Communications (Special Session)
Current Issues in Brand Management Research
Session Summary Writer: Mayoor Mohan; Oklahoma State University
- 6.4 Marketing and Society (Special Session)
New Approaches to Understanding Young Consumers: Food Marketing to Children and Youth Obesity
Session Summary Writer: Kristin Scott, Oklahoma State University
- 6.9 Marketing Management, Strategy, and Channels (Special Session)
Bundles, Solutions, and Other Holistic Value Propositions
Session Summary Writer: David Gilliam, Oklahoma State University
- 7.2 Sales and Relationship Marketing (Special Session)
Strategic Marketing Implications of Organizational Boundary Management
Session Summary Writer: David Gilliam, Oklahoma State University
- 7.5 Consumer Psychology and Behavior (Special Session)
Triangulating on Stigma: Consumer, Salesperson and Product
Session Summary Writer: Garrett Coble, Oklahoma State University
- 7.6 Marketing Management, Strategy, and Channel (Special Session)
Research on Franchising
Session Summary Writer: Kevin J. Cumiskey; Oklahoma State University
- 8.4 Sport and Special Events SIG (Special Session)
Sports Marketing: A Different Type of Marketing Communications
Session Summary Writer: Kevin J. Cumiskey; Oklahoma State University
- 8.6 Teaching and Learning SIG (Special Session)
Step Inside My Classroom: Documenting Teaching and Learning for the P&T Process and Beyond
Session Summary Writer: Fernando Jimenez, Oklahoma State University
- 9.3 Marketing and Society
Ethics and Social Marketing
Session Summary Writer: Mayoor Mohan; Oklahoma State University
- 10.3 Branding and Marketing Communications (Special Session)
Expressing the Organization's Identity to Manage Positive Perceptions among (Different Types of) Stakeholders
Session Summary Writer: Abdullah Al-Jafari, Oklahoma State University