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Use the above tabs to go to the most popular parts of the ARC

You can navigate by content area, or use the six-item academic life menu. A link to each of these appears on all ARC pages, on the left near the top:

   
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The ARC is a service of the AMA's Academic Division.

The ARC Editor is Charles Hofacker, assisted by a large and helpful group of ARC types

ARC logoRecent News, Updates and ARChanges:

Academics@AMA Newsletter (17 Nov)
The Nov/Dec issue has been emailed to all AMA academic members. Let us know if you did not receive yours.

Theory of Planned Behavior (20 Nov)
PhD Student Phuong Nguyen has created a page for this famous and useful CB theory. By the way, you too can contribute a theory page.

    In addition to the above list, you can browse all recent ARChanges.
    SERVSIG Preconference (22 Nov)
    Services Marketing SIG will be hosting a Preconference on the future of service research and practice. UK SERVSIG will be the co-host; Deadline 15 Dec 2008

    Summer 2009 CFP (24 Oct)
    The Call for papers for Chicago is now live and ready to take submissions. Sustainable marketing is the theme!  

    ARC logoYour AMA ARConference Portal:

    ARC logoKey Conference Links:

    Ronald Hill Reappointed at JPP&M (30 Oct)
    Ron Hill will serve a second three-year term starting on 1 Jul 2009. Hill is a Senior Associate Dean at Villanova University.

    JM Best Reviewer Awards (31 Jul)
    Tulin Erdem, Eitan Muller, Dave Stewart, Christophe Van den Bulte and Stijn Van Osselaer have been selected as reviewers of the year.

    ARC logoThe Latest from the AMA Journals:

    Journal of Marketing:   72(6)
    J Marketing Research: 45(5)
       J Pub Policy & Marketing:  27(2)
       J International Marketing: 16(3)

    ARC logoJournal Key Links:

    SERVSIG Solicits Sessions (22 Nov)
    The Services Marketing SIG is looking for Summer AMA special sessions on diverse areas within services and sustainable development; Deadline 14 Jan 2009. 

    Sales SIG Seeks Sessions (17 Nov)
    The Special Interest groups is looking for topics on sales and sustainability for Summer AMA, as well as teaching selling or sales management; Deadline 9 Jan 2009.

    RMSIG Awards Dissertations (31 Jul)
    2008 Relationship Marketing SIG and the Center for Business and Industrial Marketing announce Doctoral Dissertation Competition Winners

    ARC logoAcademic Special Interest Groups Key Links:

    Sales SIG McGraw-Hill/Irwin Award (22 Nov)
    Sales SIG is looking for nominations for the Sales Teacher of the Year; Deadline 1 Mar 2009

    Hidden in Plain Sight (1 Nov)
    AMA Foundation announces the winner of the Berry/AMA Book Prize for the Best Book in Marketing

    Rao Wins Parlin Award (30 Oct)
    Vithala R. Rao has won the AMA Foundations's Charles Coolidge Parlin award for marketing research practice

    Excellence in Marketing Ed (2 Oct)
    Teaching and Learning SIG seeks nominations for the Pearson Prentice-Hall's Solomon-Marshall-Stuart Award; Deadline 15 Mar 2009.

    ARC logoKey Links for Awards:

     

    If you are interested in contributing to the Academic Resource Center, contact arc@ama.org

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